September 17, 2018

(2 min read)

Traditional marketing has taken a back seat for many small and medium-sized enterprises, making way for it's younger and more economical counterpart, digital marketing. As marketers, it's tempting to think that modern things are better than traditional thin...

July 5, 2018

(3 min read)

This year’s World Cup is full of upsets, surprises, hits and misses. The World Cup curse sent Germany packing and their fans wailing with devastation, literally.

Portugal and Argentina left shortly after on the first flight out of Zhukovsky Airport on the ou...

May 12, 2017

Research has been demonstrating that smaller businesses, are in general not taking enough advantage of the internet space.

With all the social media activities and demands, this may be surprising to hear, and even disappointing to some, it should be noted that those tak...

7 best reasons why your business should be outsourcing its marketing efforts.

As the market becomes more competitive for Jamaican based MSMEs, it is becoming increasingly obvious that it is more than knowing the basics about marketing mix that will get your business bef...

Many entrepreneurs start businesses with an idea. An idea that they have a product or Service that can and will sell. The object of setting up a business is to make money. Failures in many forms, befall these new businessmen as they fail to recognize a few things. Know...

July 15, 2016

Many entrepreneurs fail because in reality they were never businessmen to start and this is evident in their failure to recognize the importance of a marketing strategy beyond the four Ps! Competition is not about size, money or visibility, its about being bolder, more...

Kadene McPherson, M.B.A., Managing Director - K. Mc. & Associates Marketing Solutions. Marketing Expert for over 10 years, converting Jamaican based Business Owners in to growth focus Entrepreneurs through a series of marketing techniques, ranging from consultation to...

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